I&W, Chinese name Love Wochi. The brand name comes from I&WORLD, which means "me and the world", bringing quality and style into everyone's world. I&W creates legends with precision, perfectly integrates traditional watch aesthetics with today's excellent watchmaking technology, creates unique watches, encourages more people with dreams, strives to move forward with exploration passion and adventure, and strives to become a "legend builder" in the new era.
I&W brand inherited more than 400 years of Swiss watchmaking technology, light luxury brand watch model. With excellent appearance design, persistent craftsman spirit, has become a representative of excellent quality and perfect technology, in the industry to promote and challenge the high standard of the industry. Since its establishment, I&W brand has attracted and cultivated a large number of high-precision technical talents, and is committed to the strategic concept of developing into a leading well-known watch and timepieces products and accessories production and sales enterprises, constantly consolidating its position in the industry, expanding the international market, improving the watch industry chain, and casting international brands in a diversified and all-round way.